לפרטים על תואר ראשון ושני
Curriculum Vitae קורות חיים
M.S. Masters of Statistics , Loyola University of Chicago. Spring 2002
Ph.D. The Wharton School of Business, University of Pennsylvania.
Major: Marketing; Related Field: Statistics Graduation date 1984. Dissertation: Subset Selection Techniques and use in Marketing Applications. Advisor: Professor Morris Hamburg. Post Doc in Statistics, University of Illinois, 1985. Advisor, Professor Klaus Miescke.
M.S. in Applied Mathematics from Loyola University, 2002.
M.S. Temple University, Statistics. Successfully completed Comprehensive Exams, January 1981. Graduated, Summer, 1981. Ph.D. courses N.Y.U. School of Business, Quantitative Methods; Two Summer Sessions, 1975.
M.B.A. Baruch College Graduate School. Major: Marketing; Specialization: Retailing. Graduated January 1973. Thesis: Can Independent Drug Stores Compete Effectively Against Chain Drug Stores? Findings were published in Drug Topics, August, 1973.
B.B.A. Baruch College, Major: Marketing; Minor: Statistics. Graduated June, 1970.
WORK EXPERIENCE - Teaching and Research at University Level
1.Jerusalem College of Technology (August, 2011 – Present) Instructed Marketing Courses
2.Loyola University of Chicago, (Aug. 1992 – August, 2011)
Position: Associate Professor; Marketing Department
Responsibilities include instruction of graduate and undergraduate courses in Principles of Marketing, Marketing Strategy, Consumer Behavior, MarketingModels and Marketing Research.
Loyola University of Chicago, (Aug. 1986 - July, 1992)
Position: Assistant Professor; Marketing Department
Instructed courses in Environmental Management, Marketing Management; Instructed Graduate and Undergraduate Courses in Principles of Marketing, Marketing Strategy, Consumer Behavior and Marketing Research.
University of Chicago, (Summer, 1986)
Position: Visiting Assistant Professor; Marketing Department
Full Time Visiting Instructor for Marketing Management - Graduate School of Business.
Argonne National Laboratory, (Summer, 1986)
Position: Visiting Scholar, 13 week period
Assisted Technology Transfer Center (TTC) and the National Energy Software Center (NESC) with marketing and managerial problems. The Technical report that I prepared at the conclusion of assignment was published by Argonne National Laboratory, number ANL-TTC-86-1.
University of Illinois at Chicago, (Sept. 1, 1983 - Aug., 1986)
Position: Assistant Professor; Marketing Department
Instructed graduate and undergraduate courses in Marketing Research, Advertising, Consumer Behavior, and International Marketing.
The Wharton School, University of Pennsylvania (Jan., 1981-September 1983)
Position: Graduate Faculty-Marketing Department
Responsibilities included instructing Marketing Research and Consumer Behavior for the Marketing Department; Statistics courses at the under- graduate and graduate level for the Statistics Department; participated in faculty seminars and research projects.
Pennsylvania State University, (September 1975-December 1981)
Position: Full-time Instructor; College of Business Administration
Instructed courses in Marketing and Quantitative Methods for the undergraduate program in Business Administration; successfully introduced the Marketing Game by Dixon-Wagar to the Pennsylvania State Commonwealth Faculty (it is in operation at Delaware and New Kensington campuses); introduced course revisions for Marketing Strategy and Retailing; introduced a new course, "Product Planning and Development;" instructed Quantitative Business Analysis and Decision-Making In Management Science; observed instructor for Marketing (Summer 1979).
Rutgers University, (July 1975-August 1978)
Position: Full-time Instructor; Marketing and Economics Departments
Instructed courses in Economics-Introductory Macro, Micro; Intermediate Level , Macro, Micro; Managerial Economics and Personal Finance; instructed courses in Marketing: Principles, Marketing Strategy, Consumer Behavior, International Trade, Principles of Advertising, Marketing Communication, Personal Selling and Sales Promotion. Author/Producer, two-part audio visual tape series, "Supply and Demand Analysis," 1977. (Introduced computerized Marketing Simulation Game at School of Business, Camden, NJ campus, 1975.)
State University of New York - S.U.N.Y. (January 1974-August 1975).
Position: Full-time Instructor; Queensborough Community College (S.U N.Y.)
Instructed courses in Personal Selling, Principles of Marketing, and Marketing Research. Author/Producer, three part video tape series, "Bird=s Eye View of Marketing." (30 minutes average length of each cassette.) Series consists of: Intro to Marketing; Product Planning & Development; Pricing; Distribution and Promotion.
Editor and Publisher, (New York City, May 1972-April 1974)
Position: Market Research Analyst; Responsibilities included compilation of statistical data analyses published in the International Yearbook , forecasts of economic and demographic data, published in the Market Guide. Surveyed newspaper publishers for endorsements for President.
Market Guide: Provides forecasts for population, income, income per household, total retail sales and retail sales in nine product categories for 2100 U.S. counties, Canadian Provinces and all cities in the U.S. and Canada with a daily newspaper. Ranking tables of cities and SMSA's by income and retail sales.
The International Yearbook: Analyzed daily newspaper circulation and advertising revenues by County, State (Province for Canada) and circulation group for U.S. and Canada. The "Ready Reckoner," presents a distribution of circulation by city size, newspaper size, and by State.
Consulting Activities in Marketing and Marketing Research
Provided Data Analysis, Interpretation and Explanation of data results for the following firms:
- Inland Division of General Motors
- The International Olive Oil Council
- United States Department of Agriculture
- Wilson Sporting Goods Company
- Quaker Oats
- Kraft-General Food
- MRCA Inc.
- United States Post Office
- Loyola University Foster-McGaw Hospital
Department of Planning and Marketing,
Department of Labor & Delivery,
Department of Emergency Care,
Department of Radiology,
Department of Nuclear Medicine,
Department of Physical Therapy and Occupation Therapy.
Areas of Expertise: Market Segmentation, Benefit Segmentation, Product Differentiation, Strategic Planning and Data Analysis