אהרמן

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Curriculum Vitae
קורות חיים

M.S. Masters of Statistics , Loyola University of Chicago. Spring 2002

Ph.D. The Wharton School of Business, University of Pennsylvania.

Major: Marketing; Related Field: Statistics Graduation date 1984.   Dissertation: Subset Selection Techniques and use  in Marketing Applications. Advisor: Professor Morris Hamburg. Post Doc in Statistics, University of Illinois, 1985. Advisor, Professor Klaus  Miescke.

M.S. in Applied Mathematics from Loyola University, 2002.

M.S. Temple University, Statistics.  Successfully completed Comprehensive Exams, January 1981.  Graduated, Summer, 1981.  Ph.D. courses N.Y.U. School of Business, Quantitative Methods; Two Summer Sessions, 1975. 

M.B.A. Baruch College Graduate School.  Major: Marketing; Specialization: Retailing. Graduated January 1973.  Thesis: Can Independent Drug Stores Compete Effectively Against Chain Drug Stores? Findings were published in Drug Topics, August, 1973.

B.B.A. Baruch College, Major: Marketing; Minor: Statistics. Graduated June, 1970. 

WORK EXPERIENCE - Teaching and Research at University Level

1.Jerusalem College of Technology (August, 2011 – Present) Instructed Marketing Courses

2.Loyola University of Chicago, (Aug. 1992 – August, 2011)

Position: Associate Professor; Marketing Department

Responsibilities include instruction of graduate and undergraduate courses in Principles of Marketing, Marketing Strategy, Consumer Behavior, MarketingModels  and Marketing Research.

Loyola University of Chicago, (Aug. 1986 - July, 1992)

Position: Assistant Professor; Marketing Department

Instructed courses in Environmental Management, Marketing Management;  Instructed Graduate  and  Undergraduate Courses in Principles of Marketing, Marketing Strategy, Consumer Behavior and  Marketing Research.

University of Chicago, (Summer, 1986)

Position: Visiting Assistant Professor; Marketing Department

Full Time Visiting Instructor for Marketing Management - Graduate School of Business. 

Argonne National Laboratory, (Summer, 1986)

Position: Visiting Scholar, 13 week period

Assisted Technology Transfer Center (TTC) and the National Energy Software Center (NESC) with marketing and managerial problems. The Technical report that I prepared at the conclusion of assignment was published by Argonne National Laboratory, number ANL-TTC-86-1.

University of Illinois at Chicago, (Sept. 1, 1983 - Aug., 1986)

Position: Assistant Professor; Marketing Department

Instructed graduate and undergraduate courses in Marketing Research, Advertising, Consumer Behavior, and International Marketing.

The Wharton School, University of Pennsylvania (Jan., 1981-September 1983)

Position: Graduate Faculty-Marketing Department

Responsibilities included instructing Marketing Research and Consumer Behavior for the Marketing Department; Statistics courses at the under-  graduate and graduate level for the Statistics Department; participated in faculty seminars and research projects. 

Pennsylvania State University, (September 1975-December 1981)

Position: Full-time Instructor; College of Business Administration

Instructed  courses  in Marketing and Quantitative Methods for the undergraduate program in Business Administration; successfully introduced the Marketing Game by Dixon-Wagar to the Pennsylvania State Commonwealth Faculty (it is in operation at Delaware and New Kensington campuses); introduced course revisions for Marketing Strategy and Retailing; introduced a new course, "Product Planning and Development;" instructed Quantitative Business Analysis and Decision-Making In Management Science; observed instructor for Marketing (Summer 1979). 

Rutgers University, (July 1975-August 1978)

Position: Full-time Instructor; Marketing and Economics Departments

Instructed courses in Economics-Introductory Macro, Micro; Intermediate Level , Macro, Micro; Managerial Economics and Personal Finance; instructed courses in Marketing: Principles, Marketing Strategy, Consumer Behavior, International Trade, Principles of Advertising, Marketing Communication, Personal Selling and Sales Promotion.  Author/Producer, two-part audio visual tape series, "Supply and Demand Analysis," 1977.  (Introduced computerized Marketing Simulation Game at School of Business, Camden, NJ campus, 1975.)

State University of New York - S.U.N.Y. (January 1974-August 1975).

Position: Full-time Instructor; Queensborough Community College (S.U N.Y.)

Instructed courses in Personal Selling, Principles of Marketing, and Marketing Research.  Author/Producer, three part video tape series, "Bird=s Eye View of Marketing."  (30 minutes average length of each cassette.)  Series consists of: Intro to Marketing; Product Planning & Development; Pricing; Distribution and Promotion. 

Editor and Publisher, (New York City, May 1972-April 1974)

Position: Market Research Analyst; Responsibilities included compilation of  statistical data analyses published in the International Yearbook , forecasts of economic and  demographic data, published in the Market Guide. Surveyed newspaper publishers for endorsements for President.

Market Guide: Provides forecasts for population, income, income per household, total retail sales and retail sales in nine product categories for 2100 U.S. counties, Canadian Provinces and all cities in the U.S. and Canada with a daily newspaper.  Ranking tables of cities and SMSA's by income and retail sales.

The International Yearbook:  Analyzed daily newspaper circulation and advertising revenues by County, State (Province for Canada) and circulation group for U.S. and Canada. The "Ready Reckoner," presents a distribution of circulation by city size, newspaper size, and  by State.

Consulting Activities in Marketing and Marketing Research

Provided Data Analysis, Interpretation and Explanation of data results for the following firms:

- Inland Division of General Motors

-  The International Olive Oil Council

-  United States Department of Agriculture

-  NORC

-  Wilson Sporting Goods Company

-  Quaker Oats

-  Kraft-General Food

-  Sci-Med

-  MRCA Inc.

-  United States Post Office

-  Loyola University Foster-McGaw Hospital

Department of Planning and Marketing,

Department of  Labor & Delivery,

Department of Emergency Care,

Department of Radiology,

Department of Nuclear  Medicine, 

Department of Physical Therapy and Occupation Therapy.

Areas of Expertise:   Market Segmentation, Benefit Segmentation, Product Differentiation, Strategic Planning and Data Analysis

 

 

 

Publications
פרסומים

Toward Using IT to Target Service Innovation to the Appropriate Segment: A Significant Application of Information Technology
2013
“Toward Using IT to Target Service Innovation to the Appropriate Segment: A Significant Application of Information Technology,” The Journal of American Academy of Business, Cambridge, Volume 18, Number 2, Pages 81 – 87, March, 2013.
On Defining a Strategy for Push/Pull Allocation of Promotional Expenditures
2011
“On Defining a Strategy for Push/Pull Allocation of Promotional Expenditures,” Contemporary Challenges in Corporate Governance, (Note: My chapter was completed in 2011) , Philippa Wells and Jan Mueller editors, Rossi Smith Publisher.
On Using Post Purchase Behavior to Assess Service Innovations: A Multi-Method Multi Criterion Approach
2011
“On Using Post Purchase Behavior to Assess Service Innovations: A Multi-Method Multi Criterion Approach,” The Business Review, Cambridge, Volume 19, Number 1, December, 2011, Pages 96 – 103.